Purple - Wealth, mystery, spirituality, royalty.Blue - Trust, loyalty, communication, sadness.Green - Wealth, nature, growth, renewal, calming.Yellow - Happiness, cheerful, optimistic, joy, warmth.Orange - Creativity, youth, adventure, energetic, excitement, retro.Red - Excitement, danger, passion, love, confidence.Here are the traditional color associations. While this influence isn’t dramatic, you can take advantage of even subtle effects to reinforce your message. The influence of colors on our mood and behaviors is called color psychology. We may not notice this phenomenon, but we can feel the impact in our bodies’ reactions. Traditional Color Associations & Color PsychologyĬolors influence our brains by signaling our endocrine system to release hormones responsible for moods and emotions. Gmail and Yahoo use completely different colors for their brands, so when you see the white envelope on a purple background, or the red and white envelope on the white background, there’s no confusion over which app you’re using. For example, if you’re using similar colors and people see your ad or social media post, they may think the ad or post is from your competitor.
Creating brand awareness and recognition is essential for the success of any product.Īlso, you’ll want to be sure to select a color palette that’s unique from competing products so people don’t get confused.
And when you see blue, yellow, green, and red used together with a rounded font, you recognize Google. For example, when you see a medium shade of blue with a white bird, you think of Twitter. Keeping color consistent helps people recognize your brand. Your brand colors serve as the foundation for the color template you’ll use in your product and all the marketing you create to support it. Here’s what you need to know about the strategic use of color in UX.
And it can have a psychological impact on the perception of your product.Īccording to the Institute for Color Research, it takes just 90 seconds for a person to form an opinion, and 90% of the time, that opinion is influenced by colors. Beyond this, color helps users identify your product with your brand. It can call attention to important navigational items and signal conventions that users are familiar with. Color is a key component of an interface, aiding in communication. The use of color in UX design goes beyond choosing colors that look nice together.
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